Cambridge Analytica - new book from ex-employee - - i mean...geez (1 Viewer)

GMRfellowtraveller

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Terry Gross interviewed him today - -ex-employee whistle blower


On how SCL and Cambridge Analytica approached personality profiling
Originally, when we were looking at this for defense purposes, we wanted to figure out … what were the psychological characteristics of those people that would make them more prone and more vulnerable to certain kinds of [extremist] messaging, so that we could engage them beforehand? That was based on a series of studies, many of which came out of the University of Cambridge, that looked at essentially how, particularly with Facebook data, you can quite accurately predict a person’s personality profile. And from that, if you can understand how a person thinks and feels and engages in the world, and what kinds of biases they have, you can then figure out what’s going to be most effective at engaging them in a particular objective — originally in some kind of counter-extremism or mitigation strategy.
Later, when it became Cambridge Analytica, it essentially became identifying people in the same way that you’d be looking for people who’d be more vulnerable to ISIS messaging — people who were more prone to conspiratorial thinking or paranoid ideation. Effectively, it looks for the same kinds of people. But rather than discouraging them from joining ISIS, it would be to encourage them to join the alt-right.

On Steve Bannon’s role in Cambridge Analytica
He found us in London. He convinced a billionaire [Robert Mercer] to acquire the company, and then he transformed that company into a set of tools that he would be able to use to, in effect, manipulate a certain segment of the American voter population.
When Steve Bannon took over, he wasn’t just concerned about particular elections. He followed this notion of the Breitbart doctrine, which is that politics exists downstream from culture. So don’t just focus on the day-to-day politics. Try to actually make an impact on an enduring change in culture, because politics will just flow from that.
 

Maxp

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More proof of the legitimacy of the 2016 election. I remember telling my wife not to fill out those stupid Facebook surveys. Turns out it didn't matter. Facebook, Google, Apple, Amazon all need to be broken up and heavily regulated.
 

MLU

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There is a documentary on Netflix that I encourage people to watch if for no other reason than to explain how your online data is used in 2019...
 

Lazybones

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Terry Gross interviewed him today - -ex-employee whistle blower


On how SCL and Cambridge Analytica approached personality profiling
Originally, when we were looking at this for defense purposes, we wanted to figure out … what were the psychological characteristics of those people that would make them more prone and more vulnerable to certain kinds of [extremist] messaging, so that we could engage them beforehand? That was based on a series of studies, many of which came out of the University of Cambridge, that looked at essentially how, particularly with Facebook data, you can quite accurately predict a person’s personality profile. And from that, if you can understand how a person thinks and feels and engages in the world, and what kinds of biases they have, you can then figure out what’s going to be most effective at engaging them in a particular objective — originally in some kind of counter-extremism or mitigation strategy.
Later, when it became Cambridge Analytica, it essentially became identifying people in the same way that you’d be looking for people who’d be more vulnerable to ISIS messaging — people who were more prone to conspiratorial thinking or paranoid ideation. Effectively, it looks for the same kinds of people. But rather than discouraging them from joining ISIS, it would be to encourage them to join the alt-right.

On Steve Bannon’s role in Cambridge Analytica
He found us in London. He convinced a billionaire [Robert Mercer] to acquire the company, and then he transformed that company into a set of tools that he would be able to use to, in effect, manipulate a certain segment of the American voter population.
When Steve Bannon took over, he wasn’t just concerned about particular elections. He followed this notion of the Breitbart doctrine, which is that politics exists downstream from culture. So don’t just focus on the day-to-day politics. Try to actually make an impact on an enduring change in culture, because politics will just flow from that.

Let’s pump the brakes a little boys. This guy is trying to sell a book. I don’t hunk he is mentally stable from what I read up on.



He subsequently "lost his job" in 2009 "in large part because he was pushing a nascent form of the controversial data-harvesting technique. At the time, the idea was viewed as too invasive and raised concerns with the Liberals, who declined to have anything to do with it. Wylie's recommended data-collection approach spooked party officials", CBCreported, quoting one Liberal Party colleague as saying "Let's say he had boundary issues on data even back then. He effectively pitched an earlier version of exactly this [the Cambridge Analytica data-harvesting operation] to us back in 2009 and we said, 'No."' [11]

Obama campaign, 2008Edit
In 2008, he volunteered on the presidential campaign of Barack Obama, learning about microtargeting from Obama campaign adviser Ken Strasma, although there has been some dispute over whether he held a senior campaign role as sometimes claimed, or held "a junior-level data entry role" as a volunteer.[12] He claims to have taught himself to code at age 19.[13]
 

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