Shane Goldmacher, Tiffany Hsu and Steven Lee Myers
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Artificial intelligence helped make turnout predictions in the Mississippi elections last year, when one group used the technology to transcribe, summarize and synthesize audio recordings of its door knockers’ interactions with voters into reports on what they were hearing in each county.
Another group recently compared messages translated by humans and A.I. into six Asian languages and found them all to be similarly effective. A Democratic firm tested four versions of a voice-over ad — two spoken by humans, two by A.I. — and found that the male...
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