Automakers seek ‘opportunity in the chaos' of Trump's tariffs (1 Viewer)

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    Michael Wayland, CNBC

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    As President Donald Trump's 25% tariffs on imported vehicles were set to take effect, executives at Ford Motor scrambled to figure out how to respond to the new levies.

    While they and their industry counterparts are still trying to navigate the impacts, Ford decided to move quickly in one area by offering an employee pricing program — called "From America, For America" — for U.S. consumers.

    Such programs have historically been controversial, as they sell vehicles close to or lower than invoice prices for dealers and eat away at already tight profit...

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